Linking a Google+ page to a website not only helps build relationships with friends and followers, but also makes a page eligible to show up on the right-hand side of search for relevant queries which may make the page more discoverable. Learn more

When reviewing the page source of your website ensure that the URLs to internal resources and pages use the www. prefixed version so that it is consistent with your site being viewed via the www. prefixed version.

With the Drupal content management system the base URL is specified via the settings.php file which resides within the 'sites/default' directory.

To redirect all users to access the site with the www. prefix ensure to uncomment the lines as shown below. The lines shown below reside within the .htaccess file on the UNIX server.

# To redirect all users to access the site WITH the 'www.' prefix,  
# (http://example.com/... will be redirected to http://www.example.com/...)  
# uncomment the following:  
RewriteCond %{HTTP_HOST} .  
RewriteCond %{HTTP_HOST} !^www\. [NC]  
RewriteRule ^ http%{ENV:protossl}://www.%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

Search is the gateway to almost everything we do on the web.

For example, if we want to find and research solution providers to a technological need chances are we'll start by entering some keywords into Google.

Today people search on a variety of devices including mobiles, tablets, laptops and desktops.

Search Engine Optimisation is the process of making improvements on and off your website to gain more exposure in search engine results.

It can be divided into two main areas:

1. On-page optimisation, which covers what can be done on the pages of the website itself.

2. Off-page optimisation, which covers activity that takes place outside of the boundaries of the website. The most important are: (a) Link Building, (b) Social Media and (c) Social bookmarking.