Google's Search Engine Optimization Starter Guide

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Welcome to Google's Search Engine Optimization Starter Guide.

This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines.

Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.

SEO Advantage

Zerotouch's SEO Advantage is a holistic and structured approach to web development with SEO strategy and keyword research at its core to deliver SEO success in terms of high page rankings for targeted keywords and increased website traffic.

It focuses on integrating and optimising all web development factors that influence the SEO success of a website. This includes organic SEO and Google Adwords to achieve ongoing results for desired keyword phrases.

Pay Per Click

This offers a very cost effective and targetted approach with detailed reporting on success on key words and response rates. For this reason it is a great tool and helps focus where effort should be placed on search engine optimisation.

Drupal Support

We provide Drupal Support to ensure our Clients sites are running at optimal performance and that the Drupal core and Drupal modules are maintained up-to-date in terms of both functionality and security. Whilst our support may be used to assist our clients with any Drupal requirements generally it falls into the following categories.