Search Engine Optimisation is the process of making improvements on and off your website to gain more exposure in search engine results.
It can be divided into two main areas:
1. On-page optimisation, which covers what can be done on the pages of the website itself.
2. Off-page optimisation, which covers activity that takes place outside of the boundaries of the website. The most important are: (a) Link Building, (b) Social Media and (c) Social bookmarking.
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Welcome to Google's Search Engine Optimization Starter Guide.
This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines.
Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.