| 1 | Determine team and the roles within the team. The initial amount of time to be allocated for the set-up of the project. The monthly amount of time to be allocated. | |
| 2 | Selection of initial keywords. | |
| 3 | Review the competitiveness search volumes and related keywords for the keywords using the Google Adwords Keyword Tool. | |
| 4 | Finalise the initial keyword list and prioritise in which order effort will be placed. | |
| 5 | Generation of initial keyword ranking reports. | |
| 6 | Review stucture and mark-up of pages and make recommendations and implement. | |
| 7 | Review Google Webmaster Tools recommendations / issues and and resolve and implement. | |