SERPs pages consist of paid and organic search results. SEO focusses on improving the ranking of the organic search results. However, where a Google Adword campaign is running it will also benefit from SEO efforts. This is because the Google Quality Score is used to determine both the ranking and cost per click for paid advertising. The more relevant the page the higher the Google quality score.

Typical page will have 10-organic results that will link out to different web pages.

These are some key SEO definitions.

These are some SEO Tools.

These are some items to check for SEO success.

Ensure that the robots.txt file allows the necessary resources to be viewed by Google in order that it can fully render the pages.

Trust flow and Citation flow

Within Google entering 'site:www.zerotouch.com' will display all indexed pages for the domain property.

It's also a good idea to enter without the 'www.' prefix to check that the domain properties are set-up correctly.

Maintain a keyword distribution spreadsheet which includes:

• Page name
• Keywords being targetted
• URL
• Title (65-chars)
• <meta description> (156 chars)
• <h1>

Ensure you have an XML sitemap set-up including all URLs that are to be indexed. Within Drupal ensure this includes all content types and includes Views and other pages which are not simply published pages.

Also, configure the frequency and priority appropriately.

https://www.google.com/webmasters/tools/home