Search Engine Optimisation
Search Engine Optimisation (SEO) is a process for improving the number and quality of visitors to a website from "natural" search engine listings - such as those provided by Google.
Improved search engine rankings can take months to be achieved and therefore any program should be planned as a long-term project.
Typically it can take 2 to 3 months to start seeing a noticeable improvement in search engine rankings.
The changes to a website required to achieve better rankings need to be completed progressively in order to avoid being considered as unethical by search engines and therefore penalised.
Search engines use ranking algorithms, which rate how relevant a site is against a given search query.
Search engines keep their algorithms secure, private and update them regularly to ensure bad practice cannot allow companies and individuals to gain advantage.
Bad practice includes Keyword Stuffing, Hidden Text, Doorway Page and Duplicate Content.
Zerotouch advises on SEO according to best practice and experience, resulting in recommended changes to your site that increases the likelihood of your website ranking higher in search engines.
Search engine optimisation at the heart of development
We develop our sites with search engine requirements at the heart of our strategy. Our Zerotouch Content Management System has been specifically designed with this in mind and delivers search engine friendly pages.
Scientific approach to search engine optimisation
We take a scientific approach to search engine optimisation, with the use of analytics we track and measure the specific keywords and phrases that suit your web site and will deliver the results you want. We focus not just on increasing traffic to your website, but also on the quality of traffic and the conversion rate.
Return on Investment
We specialise in providing strategies that offer our clients a much higher return on investment than that of traditional media advertising. The results are controlled and measurable, including the return on investment. Our results prove our strategies work.
Our search engine optimisation strategy achieves high return on investment by maximising visibility for your website within major search engines including Google, Bing & Yahoo! Search.
SEO Guarantees
While it is not possible to provide any guarantees on search engine positions, the SEO process that Zerotouch proposes will ensure that your site has the best possible chance of appearing towards the top of the rankings.
