Search engine optimisation

Search Engine Optimisation (SEO) remains by far the most powerful way to market your website online. Approximately three-quarters of the traffic to an average UK website comes in via the search engines. A high search engine position for a strong keyword phrase can drive a huge amount of traffic to a website, but achieving that position takes time, resources and experience.

Who is Zerotouch, and what do we do?

Zerotouch is an online marketing company whose reputation has been built on our ability to deliver strong natural search rankings. Over the last ten years, we have consistently lifted websites to the very top of the search engines using only the most ethical and approved techniques.

How does Zerotouch consistently succeed?

There are certain standard techniques in SEO that must be followed to ensure any success. These are the basics of keyword & competitor analysis, on-site SEO and off-site SEO (primarily link-building). All companies claiming to provide SEO services will offer these services to varying degrees of proficiency. Our keyword and competitor analysis is very in-depth and all our on-site work is overseen by web design experts with an average of eight years' experience in on-site SEO. However, it is within the field of off-site SEO, where we truly stand out. The reason that our success rate is so high compared to our competitors' is due to our unique approach to link building, covering a wide variety of industries, and our ground-breaking 'SEO Advantage'. Improved search engine rankings can take months to be achieved and therefore any program should be planned as a long-term project. Typically it can take 2 to 3 months to start seeing a noticeable improvement in search engine rankings. The changes to a website required to achieve better rankings need to be completed progressively in order to avoid being considered as unethical by search engines and therefore penalised. Search engines use ranking algorithms, which rate how relevant a site is against a given search query. Search engines keep their algorithms secure, private and update them regularly to ensure bad practice cannot allow companies and individuals to gain advantage. Zerotouch advises on SEO according to best practice and experience, resulting in recommended changes to your site that increases the likelihood of your website ranking higher in search engines.

Search engine optimisation at the heart of development

We develop our sites with search engine requirements at the heart of our strategy. Our Zerotouch Content Management System has been specifically designed with this in mind and delivers search engine friendly pages.

Scientific approach to search engine optimisation

We take a scientific approach to search engine optimisation, with the use of analytics we track and measure the specific keywords and phrases that suit your web site and will deliver the results you want. We focus not just on increasing traffic to your website, but also on the quality of traffic and the conversion rate.

Return on Investment

We specialise in providing strategies that offer our clients a much higher return on investment than that of traditional media advertising. The results are controlled and measurable, including the return on investment. Our results prove our strategies work. Our search engine optimisation strategy achieves high return on investment by maximising visibility for your website within major search engines including Google, Bing & Yahoo! Search. To this end we are highly experienced in keyword phrase research, developing SEO friendly websites, creating link worth content, link building and social networking.