Google Ad Rank / Google Ad Position

Category
Google
Date Created
20th Oct 2011
Last Updated
20th Oct 2011

Google Ad Rank / Google Ad Position

Question

What determines Google Ad Rank / Google Ad Position

Answer

There are two key factors:

  • Quality score, and
  • Max Cost Per Click

Quality score takes into account advert words and the landing page.

Over 1% click through rate is considered to be acceptable.

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